Bastille and music and Apothic Wine and chicken and waffles

Apothic + Bastille's pre-show lounge at The Novo in DTLA.

Apothic + Bastille's pre-show lounge at The Novo in DTLA.

If you were in a famous band, which of the following would you be most excited about: 1. A decked-out tour bus, 2. Legions of adoring fans, or 3. Partnership with a winery who wants to stock your shows with vino?

I didn’t even know Option 3 was a thing. But it is. And I found out at the recent Bastille concert in downtown LA, where Apothic Wines was making quite a scene.

Faith and I made short work of the wine, and the chicken+waffle appetizers.

Faith and I made short work of the wine, and the chicken+waffle appetizers.

My friend Faith and I slipped into the pre-show VIP lounge, and I realized how unusual this seemed to me. I would have initially expected something like a slick vodka—or perhaps a imported beer—to sponsor a multi-platinum indie pop band. Yet, there we were, under the glow of vibrant red lights, sampling Apothic’s blends while we waited for Bastille to take the stage.

Oh! There was this chicken + waffle appetizer? And the chicken was baked INTO the waffle. I mean…again, an unexpected thing to pair with a glass red wine, but HOLY HELL I should serve this exact combination at every party I ever throw from now on. And maybe also at dinner every Tuesday.

I'd never thought of bands having official wines, but there you are.

I'd never thought of bands having official wines, but there you are.

Also, Apothic recently sent me their full lineup of wines, so stay tuned: I’ll be having some people over to dig in and give you some tipsy feedback on each bottle quite soon. In the mean time, I need to start a rock band so I can get my own wine sponsorship going ASAP.

In fact, I remember years ago, when I saw Colin Meloy play a solo set in Santa Cruz. He was there with just a couple of guitars, a microphone, and a bottle of red wine. I thought about the prominent role wine had played in my creative endeavors. I thought about the way this magical beverage had affected so many other artists. I also thought, to be totally honest: damn, what a sweet gig.

Rogue Bottle will soon be sitting down with Apothic's full lineup.

Rogue Bottle will soon be sitting down with Apothic's full lineup.